Twelve Reasons to migrate your Outlook Contact lists to MailChimp

Outlook is a great tool for sending and receiving emails, and it includes lots of features to help manage contacts.

Its tempting to use Outlook to send mass emails to a number of contacts. After all – isn’t that what distribution lists are for?

But recent legislation (including GDPR) is making us all aware that we need to be careful about how we use people’s data. For instance we need to give people the option to opt out of receiving emails, and increasingly we need to get proof that they signed up in the first place.

MailChimp is a great tool to manage all your email sending requirements, with both basic and more sophisticated features available in their entry level solution. Here are 12 reasons I think you should consider migrating your contact lists to Outlook.

1. Its free for up to 2000 contacts

Every new user starts on a no-cost, Forever Free Plan, which allows you to send 12,000 emails per month, and store up to 2,000 subscribers in your lists.

2. Add sign up forms to your Website

MailChimp includes customizable signup forms which you can add to your website. You can embed a MailChimp list signup form on any page of your website. Customize the form to support your brand, or combine it with special offers to attract new subscribers and boost engagement.

3. It will manage obtaining permission, and unsubscribes

The first step to building a successful list is to get permission from subscribers who want to receive your email campaigns. Permission is not only common courtesy, it’s required by law in many places.

When a user uses a form to sign-up to your list, MailChimp adds the user and records the time the user gave permission – keeping you on the right side of the law.

Every email sent from MailChimp includes an ‘UnSubscribe’ option (and other legally required notices) as standard. If the user unsubscribes – MailChimp will ensure you do not send further messages from your list to that user.

4. You can set up automations

Automation, also known as drip campaigns or autoresponders, sends a targeted email series when triggered by a specific event, date, or subscriber activity. MailChimp’s automation tool can help busy marketers send consistent communication to nurture subscriber engagement.

For example it is good practice to create a series of ‘Welcome’ emails when a subscriber signs up. MailChimp will enable you to create and save the emails, and then automatically send them at intervals you set (e.g. so you might set it up so they get a message every other day for the first week.)

5. You can set up groups and segmentation

You can use your MailChimp list to sort your subscribers into custom groups based on their interests and preferences. Groups function like categories in a list, and are an excellent way to manage diverse subscriber profiles in the same MailChimp list. Groups can be the basis for building list segments for sending to targeted audiences.

For example if you arrange trips to events, and you set up segmentation based on the user’s event preferences, you can make sure you only send emails offering football tickets to football fans, and ballet tickets to ballet fans.

6. You can track who opens emails

Open tracking tells you if your contacts open the emails you send. Your campaign report will show which contacts opened your campaign, and how many total opens the campaign received.

Compare open results to other data in your account, such as e-commerce activity, to learn about contacts’ behavior. You can also use open statistics to segment your list, target contacts, and send follow-up emails.

7. You can track who clicks links

Click tracking allows you to see if contacts have clicked links in your campaign. Your campaign report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement.

8. Integrate with Google Analytics

If you use Google Analytics on your website, add Google Analytics tracking to your MailChimp campaigns to track clicks from your campaigns all the way to purchases on your website. If you want to track purchases, you’ll want to be sure Google Analytics is set up to track conversions.

9. Create Facebook adverts direct in MailChimp

You can buy ads through MailChimp, with no additional fees from MailXChimp. Use ads to boost revenue and sell more stuff. Take advantage of Facebook’s huge audience to reach your best customers, similar audiences, and people who like your products but don’t subscribe to your email.

10. A/B test your messages before a full send.

A/B Testing Campaigns allow you to test different versions of a single campaign to see how small changes can have a big impact on your results. Choose what you want to test, like the subject line or content, and compare results to find out what works and what doesn’t.

11. Landing pages

You can create beautiful landing pages right in your MailChimp account. Create pages to grow your list or promote products, then share those pages around the web to drive traffic to them. Landing pages are great for achieving specific, short-term marketing goals.

12. MailChimp subscribe

MailChimp Subscribe is a mobile application that creates simple signup forms on your tablet, so people can join your list from anywhere. This app is great for people who want to collect list signups in their stores or at events. (iPad / Android)

Are you ready to try out MailChimp?

So with twelve good reasons to try MailChimp, and very few reasons not to… now is a great time to get started.

I have prepared a cheat-sheet showing all the steps you need to follow to copy your Outlook contacts to MailChimp – including how to set up a MailChimp list – and what you need to include to get the best results.

If you sign up below, I will send you a link to download the cheat-sheet. I will also add you to my list where I write regularly on how to get better at using MailChimp, and how best to use email marketing techniques to achieve your goals.